Glossar

Das Online Marketing-Glossar

Unser Glossar bietet verständliche Erklärungen für Schlüsselbegriffe rund um die Themen Webdesign, Online Marketing, SEO & SEA.

A/B-Tests

API

Above the Fold

Absprungrate

Alt-Text

Anchor-Text

Backend

Backlink

Barrierefreies Internet

Black-Hat-SEO

Blacklist

Bottom-of-the-Funnel (BOFU)

Bounce Rate (Absprungrate)

Branchenbuch

Branding

Breadcrumb

Break-Even-Point

CDN (content delivery network)

CSS

Cache

Call-to-Action (CTA)

Canonical Tag

ChatGPT

Churn Rate

Click Through Rate (CTR)

Clickbait

Closed Loop Marketing

Cloud Computing

Community Management

Content Cluster

Content-Management-System (CMS)

Content-Marketing

Conversational Search

Conversion Optimierung

Conversion Rate

Cookies

Core Web Vitals

Cost per Acquisition (CPA)

Cost per Lead (CPL)

Crawler

Cross-Linking

Customer Journey

Customer Lifetime Value (CLV)

Customer Relationship Management (CRM)

D2C (Direct-to-Consumer)

DSGVO

Deep Link

Demand Generation

Direktmarketing

Dofollow Link

Domain

Domain Authority

Domain Name System

Domain Popularity

Domain Transfer

Domain Trust

Domain-Registrar

Duplicate Content

Dynamische URL

E-A-T

Evergreen Content

Favicon

Featured Snippet

File Transfer Protocol

First Contentful Paint

Fokus-Keyphrase

Footer

Freebies

Funnel

Generative AI

Geotag

Google Analytics

Google Core Web Vitals

Google Gemini

Google Keyword Planner

Google Knowledge Graph

Google Lighthouse

Google My Business

Google Sandbox

Google Search Console

Google Tag Manager

Google-Algorithmus

Heatmap

Impressionen

Inbound Marketing

Indexierung

JavaScript

Kaufabschlussrate (Closing Rate)

Kaufprozess

Kaufsignal

Keyword Difficulty

Keyword Planner

Keyword Stuffing

Keyword-Analyse

Keyword-Dichte

Keyword-Fokus

Keyword-Kannibalisierung

Keyword-Recherche

Käuferverhalten

Künstliche Intelligenz (KI)